Home > Term: transcreation
transcreation
Many forms of writing don't immediately lend themselves very well to translation. Literature, marketing materials, and any work that relies on a more artistic touch requires a more artistic approach to translation; it requires transcreation. Transcreation goes a step beyond literal translation and focuses on capturing the spirit of a message while making certain that message goes straight to the heart of its target audience.
- Sõnaliik: noun
- Valdkond/domeen: Language
- Category: Translation
1
Looja
- CSOFT International
- 100% positive feedback
(Beijing, China)